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Project Info
BiofuelCircle Private Limited, based in Pune-India, was founded in June 2020. We have designed an online marketplace for biomass and biofuels. Our pioneering concept creates a dependable digital platform and an organized physical ecosystem.
November 2020 - Till date
Role
Product Designer
Website Links
What is this platform integrating?
Facilitating a reliable link between the following users, particularly to manage Bio Fuel related requirements and services.
Financers
Access to digital and verified transactions, meet new customers, and create a new business line for their institution. As a preferred finance partner, they get a chance to grow their rural and agri business portfolio
Local Farmers/ Business
They can earn hassle-free additional income, not once but for every harvest. Enabling opportunities for new local rural businesses and employment. This includes offering rental equipment, starting quality labs, biomass processing units, and more with the expanding network on the digital platform
Transport/ Delivery
Their need for transportation will give opportunities for medium and long-term contracts. Logistics for extending the coverage creates ease of operations. With multiple transporters registered on the platform, you will get competitive pricing.
Biofuel Companies
These users can publish requirements, get offers, and select the most appropriate vendor. They have the ability to schedule and transport as per the requirements, this creates operational efficiency.
Integration of Digital Services for Users
Buying & selling of commodities
Invoices & settlements
Quality Analysis
Auctions Services
Financial Services
Storage Specification
Transportation & Tracking
Social
Feeds
Affiliation & referencing
Personas &
User Journey
Challenges ...
1.
Lack of exposure
In a developing country like India, where only about 40% of the population has internet accessibility, digital platforms remain a foreign concept to many. Enabling this population to reach our services was one of the main challenges. Furthermore, the interface required for these newbies demanded diligent lucidity.
Brief UI solutions...
2.
Complex Navigation
Scaling the features required for as many distinctive users had to be sorted out diligently. Each of which requires specific information architecture according to the user's utility of the platform with their allied sources. Defining and authenticating each user's role segregates their platform usage.
3.
Quality Inspection of Commodities
Trading of biomass and biofuel has to be gone through standard quality check ups through laboratories and other inspection sources at every stage of its trade or delivery. This engages inspection parties to collaborate with each user if required.
4.
Financial Support
Many local farmers or rural businesses lack the funding for equipment and transportation or even use the services provided by this platform. Therefore, the need of including third-party financers/ banks was a necessity.
5.
Defining Prices
The product's pricing traded off by individual buyers or sellers would vary widely based on its quantity, quality, brand, etc. Thus, no standard pricing could be finalized for these transactions.
6.
Networking
Linking industrial-level corporations to rural businesses or farmers was an optimal requirement. Local parties are oblivious to factors of biofuel or biomass requisitions.
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